Starting in February of 2024 until September of the same year, I was actively managing the Morden Area Foundation’s Instagram and Facebook accounts. In our first meeting, I conducted a social media audit and presented a social media guide. A shared social media content calendar was prepared every month one week in advance to allow for edits and revisions. Posts were scheduled to go out three times per week and audience engagement happened at the same time. I met with representatives of the Foundation on a monthly basis to discuss post performance, content creation, and future social media marketing goals. As a prominent business in the Morden area, it is important for them to have an active social media presence.